OUR LEADERSHIPLeading today to build tomorrow
Safia Ali Chief Design Officer
Safia is the Chief Design Officer at Rayn and has worked in many global companies responsible for spearheading the digital revolution. Before starting Rayn Studios, she was Head of Product Design for Emerging Verticals at Google. There she led product design and content teams for 5 verticals in Google Ads.
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Farwa Hasnain Chief of Staff
Farwa Hasnain, Chief of Staff and Head of POps brings over 17 years of expertise in People Management, Operations, Strategic Planning, Leadership Development, and Corporate Governance. With a proven track record in building high-performance teams and shaping organizational strategies, Farwa is committed to fostering inclusive cultures. She is also a PICG-certified board director. Before joining Rayn, she helped build Karandaaz Pakistan and led the People, Operations, and Governance functions of the entity.
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Asim Shafique Vice President Business Development
Asim has over 15 years of leadership experience across programs in Asia and Europe. At Telenor, he spearheaded Digital Transformation, playing a significant role in launching Pakistan's leading telco app, and the first mobile financial services solution (Easypaisa). Asim also led the digitization of regulations in Pakistan's health sector as Member IT.
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Zohaib Shaikh Director of Finance
Zohaib, serving as the Director of Finance at Rayn, leverages over 15 years of expertise, playing a pivotal role in steering financial success across diverse organizations, including significant contributions at Dawaai, Khaadi, and Engro Fertilizers. He holds an MBA from the Australian Graduate School of Management and a BSc (Honors) from Lahore University of Management Sciences.
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Aafiah Khan Head of Automation
An engineer by profession Aafiah’s career in Industrial Automation spans over two decades. She has worked with major clients such as Rio Tinto, BHP, Sydney Water, Nestle, and many more, helping them on their efficiency journey through automation and optimization of their facilities.
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Dr. Syeda Zahida Sarwar Health & Public Sector Senior Advisor
A leading authority in Public Health in Pakistan, Dr. Zahida Sarwar has more than 28 years of diverse experience in public and private health. Her expertise includes program management, financial and budget control, public health initiatives in communicable and non-communicable diseases, team building & leadership, project proposal development, execution, and monitoring.
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Adnan Shahid Senior Advisor
Adnan is a Senior Advisor at Rayn, having 20+ years of experience in the tech industry. Before joining Rayn he was the Chief Executive Officer at TPL Maps and prior to that served as the Chief Commercial Officer of PTCL. Having experience in public health and health tech, he is passionate about building scalable and reliable software systems that can innovate the Public Health sector.
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Khurram
Khurram was the Head of Partnerships for Payments across the Next Billion Users (NBU) markets for Google. In addition he built out and led the Pakistan market at Google Singapore, growing it 10x in less than 5 years.
Previously, he was involved in corporate and investment banking with Habib Bank Limited, across Pakistan and China. Khurram started his career in consulting with Analysis Group, working for cases such as Microsoft’s antitrust lawsuits and the Enron bankruptcy. Khurram founded Oraan, a fintech with the mission of developing community savings products; and Parho Likho to spread his love for his mother tongue Urdu.
Khurram has an MBA from INSEAD and a BSc from Middlebury, with a focus on Economics, Mandarin and Computer Science.
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Mo
Prior to founding Rayn, Mo spent two decades at Accenture, most recently as a Managing Director in their Communications, Media & Technology (CMT) group advising and consulting with global clients such as AT&T, GSMA, Telenor, StarHub, Telkom Malaysia, Google, Facebook, Grab, Gojek & Lazada. He led Accenture’s Sales & Operations in CMT ASEAN, growing it 7x in 3 years. He has worked with some of the region’s fast-growing unicorns - one merging with a US-listed SPAC, the other leading to an $18B merger to form the largest technology group in South East Asia.
Prior to Accenture, Mo was a product engineer at a large telecommunications company in the US specializing in new product enhancements for wide-area network communication analyzers. Mo holds a BSc in Electrical Engineering from Case Western Reserve University & has completed his Executive Education in Strategy & Innovation from the MIT Sloan School of Management.
Reach out to Mo